Nissan uses its social media channels to connect with their followers/fans to provide information and to interact with them. Loyalty amongst its followers/fans is one of Nissan’s top priorities and social media gives them the opportunity to expand the relationship.
Nissan’s strategy has worked out well so far, becoming the premier automaker on Facebook, Twitter, and YouTube. Nissan was named #8 on the list of Top 15 Brands on Twitter for 2011, indexed by HootSuite. Nissan was the only automaker on the list, joining the biggest brands including Twitter, Apple, Nike, Google, and others. Nissan’s 75,000+ Twitter followers reach across multiple accounts of @NissanNews, @NissanVersa, @NissanJuke, @NissanQuest, and @NissanLEAF.
“Nissan is proud to be earning recognition among such recognized leaders in the space,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “We look forward to using this momentum to lead our new product launch efforts in the months to come.”
Nissan’s Facebook influence continues to prosper as well. Nissan just passed 500,000 “likes” on their page and used the Facebook page to draw fans in during the Pathfinder Concept reveal at the North American International Auto Show. Nissan also has hit a major milestone with their YouTube channel, exceeding ten million views.
Nissan’s Google+ page is relatively new but they are developing the page as another major communication channel to fans.