Nissan took a major step, or do we dare say, pedal, in the cycling world. Nissan has become the co-sponsor for the RADIOSHACK NISSAN TREK professional cycling team. The team participates in the World Tour and is made up of 30 of the best riders in the professional cycling world.
Some of the bigger names on the team include Andy and Fränk Schleck, Fabian Cancellara, Andreas Kloden, plus Americans Chris Horner, Matthew Busche and Ben King. Nissan was involved with the cycling team the past two years with a lesser sponsorship.
“We’re very excited to have Nissan increase their support of our team. Team vehicles and new innovations play a key role in the success of any professional cycling team and we look forward to using Nissan products as we race around the world,” said Chris Horner. “We know that Nissan has some exciting product launches on the horizon and we look forward to an excellent partnership with our Nissan friends for 2012.”
Nissan is very active in sport sponsorships to help promote a healthy lifestyle that coincides with their company philosophy. Nissan participates in major running events such as the Boston Marathon, New York Marathon, Country Music Marathon, and many more.
Nissan will have a major presence at the professional cycling events during the Tour of California, Tour of Colorado, Tour de France and more.