Category Archives: Nissan Information

Nissan Creating New Car Buying Experience with Quick Response (QR) Codes

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Nissan has announced that all 2012 models will come with QR codes on the windows of vehicle to give consumers loads of information and functions for them to utilize while shopping for a car.

The QR Code campaign was started in June with the launch of the 2012 Nissan Altima and Sentra.  A QR code example is pictured to the right.

The Nissan “On Vehicle Graphics” system uses QR code technology where a person scans the code with their reader on their smartphone and receives a mass amount of information on the vehicle.

Nissan has included the following information and functions in the QR Code:

  • Specific vehicle information (features, available accessories, grade walk)
  • Dealer inventory
  • Request a quote
  • Image gallery
  • Incentive offers
  • Videos of vehicle overviews
  • Join a mailing list request
  • Dealer location support

Jon Brancheau, vice president of marketing at Nissan North America explained, “Initial consumer response, based on early 2012 Altima QR code availability, has been extremely encouraging, with consumers viewing multiple pages and requesting follow up information…it’s one more way Nissan helps the consumer by delivering content on their terms.”

The QR codes give buyers a new ability to shop with information that is vital to their decision making process.  The codes even allow customers to shop after hours without a salesperson to guide them through what the vehicle offers and ability to follow up to get more information.

Long Island’s Finest: 2012 Nissan Altima Arrives at Legend Nissan

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The new 2012 Nissan Altima has arrived at Legend Nissan and is ready for you!  The stylish 2012 Nissan Altima comes with excellent fuel efficiency, a spacious and luxurious interior, and striking exterior beauty.

The classy Altima comes with a 2.5 liter, four-cylinder engine that pushes out 175 horsepower.  The Altima will keep drivers away from gas stations with a great 32 mpg highway rating as well as 23 mpg in the city.  The 2012 Altima also comes with the optional 3.5 liter, V6 engine that will kick horsepower up to 270 and still attain solid fuel efficiency of 27 mpg highway and 20 mpg in the city.

Customers in Long Island will love the interior of the Altima which combines comfortable space and technology for an enjoyable ride.  Stay connected with friends and family while driving by utilizing the Bluetooth Hands Free phone system to keep drivers safe with eyes and hands dedicated to driving.  The Altima also comes with iPod connectivity to let customers enjoy all their favorite tunes straight from their iPod.

The 2012 Nissan Altima also comes with remote keyless entry, push button ignition and audio control buttons on the steering wheel for customer comfort.

The 2012 Altima combines the best in entertainment, fuel efficiency and style for drivers to enjoy.

Nissan Unveils New Gaming Website – “The Planet Zero”

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Internet users can now experience what a truly zero-emission society is like with Nissan’s new release of their gaming website called “The Planet Zero.”  Website visitors are treated with multiple stages of games to explore the futuristic zero emissions world.

The site was launched as Nissan moves forward with the zero-emission LEAF as the leading electric vehicle in the auto world.  The site is aimed at the younger high school and college aged drivers but appeals to all markets.

The games are designed to entertain the visitors to the site as well as leave them understanding the goal of zero emissions and the benefits our world could receive from removing gas from the auto world.  There are currently four stages to the website but Nissan has announced that more will be added down the road.

The idea of a gas-free world is one Nissan hopes to lead the auto world to.  The Planet Zero website is a small indication of what the world will be like if we continue to eliminate gas use and focus on electric vehicles. Visit the all new site The Planet Zero.

Nissan Wants LEAF to Power Your House in a Blackout

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Rather than having you run to your candle stash to light the house at night if a blackout occurs, Nissan is determined to make the LEAF able to power your house instead.

The Leaf’s battery can store 24 kw hours of electricity, which is close to a day’s worth of electricity on average for a US household.   Rather than people buying a generator or sitting in the dark in case of a blackout, they’d be able to utilize their electric car to keep the lights on at home.

Hideaki Watanabe, head of Nissan’s Global Zero Emissions, believes they will make the LEAF have the ability to power a house soon.

“In case of blackouts we can utilize that,” Watanabe explained.  “In Japan, some people say instead of installing a generator they’ll just buy a LEAF.  As of today we don’t have a function to discharge but we are looking into that.”

Nissan engineers have been working diligently to develop the technology to reverse the flow of energy from the car to the house rather than house to the car.  Watanabe is pushing to have the technology asap and hopes to have a prototype by the end of the year.

The fast-charging systems already have the ability to detect electricity leaks which provides a great safety feature and the potential to reverse the flow of energy to the house.

In a booming market of the auto industry, the electric vehicle category is the future and Nissan is looking to provide the total package with the LEAF.

Nissan CEO Plans to Invest $5.6 Billion in Electric Vehicles

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Carlos Ghosn, the CEO of Renault-Nissan Alliance has pledged to invest 4 billion Euros ($5.6 billion) in electric vehicles. This will give Renault-Nissan the ability to build 500,000 electric vehicles and batteries in 11 factories and 8 countries by 2013.

While most automakers are promising to bring and EV to the market in the next few years, Ghosn is pushing for half a million electric cars and batteries within two years. “There is no other car company committing the massive investment in electric cars like use. None,” said Ghoson. “A lot of people are saying they’ll come out with an electric car. But they’re saying 10,000 or 20,000 or 30,000 (cars). At this time, no one can match us.”

The first of Nissan’s electric vehicles, the Nissan Leaf, has already sold 7,200 units worldwide since its debut in December. Nissan plans to introduce 3 more models by 2014 and Renault will feature 4 EVs by the end of 2012.

While there are skeptics, Ghoson believes that the technology and marketplaces are ready for electric vehicles. “Our industry is not going to be able to continue to prosper unless we embrace technology that is independent of oil and respectful of the environment,” commented Ghoson.

 

Nissan & Ryan Reynolds Partner for Innovation for Endurance

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Nissan and Ryan Reynolds, a Hollywood actor and environmental activist, have teamed up for Nissan’s “Innovation for Endurance” program.

The program theory is with the Nissan LEAF trying to make the environment healthier with zero emissions, we as humans need to take care of our bodies as well.  The program is designed to promote fitness with advice from the greatest in their sports and activities.

Runner Ryan Hall, Cycling Coach Chris Carmichael, Cycling Champion Levi Leipheimer and yoga master Tara Stiles will guide you through activities to help promote your fitness and take it to the next level.

Reynolds will be involved with digital and print ads and videos that will be posted to the Innovation for Endurance tab on Nissan’s Facebook page.  The Nissan Facebook page is also the spot to enter for a chance to win a Nissan LEAF and weekly prizes such as road bikes, cameras and much more.

Reynolds owns a LEAF himself and loves the fact that he can drive past gas stations without stopping unless he wants to buy some gum.

“I believe it’s possible to take great leaps forward without sacrificing a way of life. For me electric vehicles, like the Nissan Leaf, are not only representative of taking back the power, but also a significant statement about conscious ways of living,” said Reynolds.

Reynolds is well known for his roles in The Amityville Horror, Waiting, The Proposal and upcoming movies The Green Lantern and The Change Up.

Nissan Assisting Southeast Flood & Tornado Victims

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With all of the damage across the Southeast from the flooding and tornadoes, Nissan is doing their part to help those affected by the storms.  For those that had damage to or lost their vehicles in the storms, Nissan is offering employee pricing discounts and delayed car payments on vehicle purchases.

Residents of Alabama, Arkansas, Georgia, Kentucky, Mississippi and Tennessee that can show proof of vehicle damage or loss caused by the storms qualify for the discount.  The employee pricing discount ranges up to $1,500 off the dealer invoice price and it can be added to regular regional and national discounts being offered to get the best deal!

For those that need financing for the vehicles, if you are approved for financing through Nissan Motors, customers are allowed to delay up to three monthly payments without extension fees.  The delayed payments allow residents a lot more flexibility as they try to cope with such devastating loss of property.

On top of the financial flexibility that Nissan is offering, they also have donated $115,000 to the Red Cross to help in providing resources to the flood and tornado victims.  Nissan is very dedicated to the Southeast region with Nissan headquarters located in Smyrna, Tennessee.